A report in 2021 claimed that Instagram has over 100 million monthly active users in India, only led by the USA. Moreover, the majority of the audience is below 35. This makes Instagram a treasured platform for marketers everywhere. But earning an engaged, active audience in a platform full of creators and brands can be a challenging task. Here are some ways you can increase engagement with your content.
1. Be authentic
Find the voice for your brand that not only aligns with your brand values, mission and story but also speaks to your target audience. You have to learn to incorporate their lingo into your content and make sure you only use words that they will understand. Make references to popular trends to stay relatable.
2. Create content that people want to save
The new update on the Instagram algorithm favors saves on a post the most. Followed by shares, comments, and then likes. This makes sense because saving a post increases the longevity of a piece of content. The greater number of people that save your content in a short period after posting, Instagram pushes it above the feed to show to more people. So, the key to higher reach is more saves. You can make valuable content that people want to remember later, or include a long blob of text in a topic that the user is interested in but just doesn’t have the time to read right now.
3. Discover your best time to post
When you open your page on Instagram, there is a button on the top called “Insights”. Under the audience section in insights, you can see what time during the day and what day during the week are your audience most active. Posting right before or during this time means that your content will reach more people as Instagram puts the last content on the top.
4. Engagement on stories
If you want to increase engagement on stories, using polls and other interactive stickers can help a lot. The more the people engage with your stickers, the higher the number of people who view the stories.
5. Video content
Reels or IGTV content keeps users lingering on to your post for longer. It also helps convey your message much more effectively than posts. Video content helps you create engaging content that produces a much better result than any other form. Moreover, reaching more people is much easier through reels than normal posts. This is because of its short time and more stimulating content.
6. Use the right hashtags
Hashtags are another way you can reach a new audience base. When you use a hashtag, every user that follows the hashtag may reach your post. Try different hashtags for each post to see which works the best for you. Use a mix of large, medium, and smaller-sized hashtags.
Hiring professional Social media marketing agents can help increase the engagement on your blog dramatically. Quantum Gully is one such marketing agency with an experience of handling a wide variety of Instagram for brands.