Instagram gives you a limit of 30 hashtags. Some Instagram experts claim 7-10 hashtags are an ideal number for your account to reach maximum numbers. We believe that with the new algorithm, you should use all 30 of your hashtags to get the best possible results.
While picking hashtags, have a look at the number of followers the hashtags have. Ideally, you should pick a mix of hashtags that have a large number of followers and some that have lesser. Getting noticed in a smaller niche is much easier and the larger ones give you more eyes to catch more attention. Ideally, pick a mix of small, medium and large hashtags.
Search for hashtags in your niche on google. Look up what hashtags your competitors use. This should give you a good idea of what kind of hashtags you should be using. You can make a list and keep switching it to see what works and reusing the ones that perform well.
After you’ve posted for a while, click on insights to see how many more accounts have you reached through that certain set of hashtags. Compare and analyze this number with different sets of hashtags. Over time, it should give you a good understanding of what hashtags work and what don’t. You can then tailor your hashtag strategy according to that.
To check which one of your hashtags has been performing well and which isn’t, click on promotion for the post. This will take you through the process of promoting your post to more people in exchange for money. If you go through the last and press back instead of paying, you will now have access to detailed insights. You can see which are your best-performing hashtags.