Social media marketing is all the rage nowadays. In the digital era that we live in, it is extremely important for your brand to have a (Link to Why you should start social media marketing) social media presence. Many brands are doing a great job creating an engaged audience on social media. A lot of brands have even chosen to direct almost all of their marketing to social media. Moreover, social media advertising is much more affordable and effective than it’s physical counterparts. That’s the potential that social media marketing has. If you haven’t started with it yet, here’s how you can:
1. Define your goals
Before you get started, you must know what you want out of your social media plan. Whether it is more brand awareness, brand loyalty, customer support, leads to your website or more sales. If you’re just getting started, increasing the awareness for your brand can be a good first goal.
After you’ve chosen a goal, decide how you’re going to measure it. Does more awareness for you look like an increase in engagement rate or new followers? Make sure to set a reasonable, attainable goal with a period.
2. Know your audience
Before you know what to create, you must know who you’re catering to, what their tastes are, what kind of content are they already engaging with. Only once you know your ideal customer thoroughly you can make content that speaks to them. You can also reach out to an influencer marketing agency to connect you to the influencers who your audience likes.
3. Create a content strategy
After you have a goal and target audience in place, it’s time to make the content. The key to a good social media strategy is consistency. It takes a lot of research and creativity to come up with content that moves people. You must decide which of your content will educate people, which will motivate or entertain them. You must decide where in the sales process does this content resonates with the audience. Your content should cover a broad range of mediums, types and sales journeys.
If you decide to make content on the go, it becomes very difficult to be consistent. You’ll soon be out of ideas on what to create. Even if you have the ideas, you might not always have the time or resources to make them happen. If you make content on the last minute, it also might not be well thought out. That’s why it is important to make and schedule your content on an early hand.
Only posting content is not enough to get your right audience. You have to meet them where they are. Find accounts that post similar content to yours and engage with them. This makes their followers aware of your brand. Engaging is also very rewarding for the algorithm. The more accounts that you engage with, more the people find your account. Social media campaigns require high engagement to be considered successful. But make sure you’re not spamming in the name of engaging. Your comments and messages should be authentic. Measure analytics
After you’ve posted for a while, check your analytics to see how your content is doing. Naturally, some content will do better than others. This allows you to better understand what your audience likes and tailor your content strategy further to cater to those needs.
Making a solid social media plan that works is not as posting an aesthetic picture once in a while. It takes a lot of effort, understanding and content creation skills. That’s why there has been an over 1000% increase in job listings with social media in the past decade and it is expected to grow even higher. If you’re someone who’s preoccupied, handling an account that posts and engage consistently can be a tedious task.
Hiring an expert social media marketing agency who knows how to drive you the numbers can be a safe bet for you.